TruFlat® Expands to Europe: Official Launch of Our First European Dealership

When TruFlat® was founded in 2024, it began with a simple mission: to solve a problem that almost every laser plywood user faced - warped sheets. Years of experience in the laser plywood industry made one thing clear: flatness wasn’t just a nice-to-have, it was essential.

That realization led to the creation of TruFlat®, a laser plywood that performs as good as it looks. Since then, the brand has become a trusted name for precision, reliability, and quality - and now, it’s taking a major step forward.

In October 2025, TruFlat® proudly launched its first European dealership, marking an exciting milestone in the company’s rapid growth and international expansion.


From One Problem to a Global Solution

Every small business owner, maker, and engraver knows how challenging it can be to work with warped laser plywood sheets. Uneven cuts, wasted material, and extra correction time can slow down production and hurt quality.

TruFlat® was created to solve that problem. Using defect-free MDF cores and advanced pressing technology, TruFlat® ensures every sheet stays perfectly flat and consistent - right out of the box.

Today, the same commitment to precision and reliability that started in Canada is helping makers and small businesses across Europe achieve professional results with ease.


Designed and Manufactured in Canada - Trusted Worldwide

Every sheet of TruFlat® plywood is proudly designed and manufactured in Canada, where quality isn’t just a standard - it’s a commitment.

From the early prototypes to the latest product launches, TruFlat®’s Canadian manufacturing process ensures high precision, consistent results, and strict quality control. Each product reflects a blend of craftsmanship and innovation that defines what modern laser plywood should be.

This foundation of quality has helped TruFlat® grow rapidly since its launch - gaining trust from distributors and professionals who demand materials that simply perform.


Product Innovation That Keeps Growing

TruFlat®’s story is also one of continuous innovation. The brand doesn’t just settle for “good enough” - it keeps pushing the boundaries of what flat laser plywood can do.

Here’s a quick look at the milestones so far:

  • Founded in 2024: TruFlat® was born from a need to fix the warped laser plywood problem.

  • February 2025: Launched TruFlat® White 2.0 and TruFlat® Paint, offering even smoother finishes and better results for laser and CNC users.

  • August 2025: Made its trade show debut at Next Level, introducing the TruFlat® brand to an even wider professional audience.

  • September 2025: Released TruFlat® Cherry, expanding the range with a rich, warm finish that’s already a favorite among makers.

  • October 2025: Celebrated the launch of our first European dealership, marking the official start of TruFlat®’s international expansion.

  • As of October 2025: TruFlat® is now distributed by 14 partners across multiple regions - a strong sign of growing trust and market presence.

  • February 2026: TruFlat® will exhibit at the APA Trade Show, continuing its momentum into the new year.

Each milestone represents TruFlat®’s dedication to solving real-world problems and supporting the professionals who rely on quality laser plywood for their business success.


The European Expansion: A Big Step Forward

The launch of TruFlat®’s first European dealership in October 2025 isn’t just about entering a new market – it’s about bringing reliable, flat, affordable laser plywood to an entirely new audience.

Europe’s creative and industrial sectors - from furniture manufacturers to laser engraving studios - demand consistency and precision. TruFlat®’s arrival in the region gives distributors and professionals easier access to materials they can trust.

For European distributors, this expansion means:

  • Improved supply access to TruFlat®’s growing product line

  • Faster delivery times thanks to local dealership availability

  • Partnership opportunities with a brand known for reliability and innovation

As TruFlat® continues to grow globally, this move sets the stage for stronger international collaboration and long-term relationships with distributors across Europe.


Why Distributors Love TruFlat®

TruFlat®’s rapid growth to 14 distributors by October 2025 shows just how much the industry values quality and dependability. Distributors choose TruFlat® not only for its superior flatness but for its commitment to partnership.

The brand supports distributors with consistent inventory, product innovation, and marketing collaboration that makes it easy to grow together.

TruFlat® isn’t just selling laser plywood - it’s building a network of trusted partners who share a vision for better materials and better results.


Looking Ahead: What’s Next for TruFlat®

With strong momentum and growing recognition in the market, TruFlat® isn’t slowing down anytime soon. The upcoming APA Trade Show in February 2026 is the next major step - an opportunity to connect with industry professionals, showcase new products, and continue expanding its international footprint.

At its core, TruFlat® remains committed to the same mission it started with: delivering flat, reliable, and beautiful laser plywood that helps professionals work with confidence.


Partner with TruFlat® - Bring Precision to Your Market

TruFlat®’s expansion into Europe is just the beginning. The brand is actively building long-term partnerships with distributors who share its dedication to quality and innovation.

If you’re a distributor or dealer looking to offer premium laser plywood products, partnering with TruFlat® gives you:

  • Access to a proven, in-demand product line

  • Reliable Canadian manufacturing and quality control

  • Marketing and promotional support

  • Strong brand recognition in the laser and CNC community

TruFlat® is more than just laser plywood - it’s a promise of performance, precision, and partnership.

Interested in becoming a distributor?
Get in touch with the TruFlat® team today to explore dealership opportunities and bring the future of flat laser plywood to your region.